Why Google Has Killed Your Life Coaching Business
I work with and mentor many new life coaches and they all ask me the same question “how can I rank high on Google?” This is the million pound secret that professionals from all sectors are asking. Its hard to predict what exactly Google require you to do to rank high on search terms as Google constantly update their algorithms, and once every couple of years they throw-out new designs to ensure the public find what they are searching for and not just a bunch of sale pages.
Many people use Google to ask questions “how can I be more confident?” Google understands that people looking to book a life coach will search for “Life Coach in Manchester” so on the “how can I be more confident?” question Google will rank a post on lets say “10 steps to being more confident” higher then a life coaches sales page.
What Does This Mean For The Life Coach?
Having a great sales page isn’t enough. The coach as well as being a coach also needs to be a blogger, writing content on their niche. The more relevant content you have the more likely Google is to rank your post higher on search engine results. In 2o15 the savvy self employed coach will give away free advice in the form of videos, blog post and trough webinars or Google hangouts. The more you give away for free, and the content has to be valuable, the more you will receive in the way if client bookings!
You think this sounds a little crazy – if I tell people how to be confident they wont need my help, and i’m a confidence coach. There will always be clients wanting support from coaches, but competition for these clients is high. 8/10 clients search for coaches on Google and the coach that gives the most away in terms of free content (and videos) will rank higher and 80% of Google users click the first organic website that Google rank at the top of page one.
Increase Hits Through Other Coaching Websites
Guest blogging should be a key theme in any self employed life coaches marketing plan. Your website is now a product, well this is how Google view you. You need to build up a brand which is why internet marketers keep rambling on about niching. A coach who does a bit of everything from career coaching to relationship coaching confuses Google, and a confused Google will drop your page rankings.
Target your niche and in your own blog page and when you guest blog you want to write about your specialism without having an angle on sales and conversions – remember give away valuable content. IF YOU BLOG ABOUT IT THEY WILL COME – the blog readers who doesn’t want to purchase your service wont! Instead give away advice to help build up your reputation as an expert and to help Google understand your authority and brand, this way you will start the crawl up the Google search rankings. And those who want to book a coaching session will click the well advertised link to your sales page – let this happen naturally.
All this takes time. It is rare to set up a coaching business and to start receiving hundreds of client bookings the same day. This can be achieved but I have saved these internet marketing secrets for “the coaching business in a box” To increase backlinks to your website you should be ideally guest blogging at least once a week.
Smashing Social Media
Youtube video are a popular way to pass time. How many times have you been stood at a bus stop and instead of reading a blog post you watch a youtube video? Camera phones and HD quality have made videos a massive time filler and the savvy life coach will use this medium as a tool to boost bookings.
Google predict that videos will steal a massive amount of online traffic and they have already started adding YouTube videos to search results. Popular coaching videos generally fall into two categories 1. client demonstrations and 2. step by step explanations. Animations also add a fun way to share your expertise.
Facebook, G+, Twitter and Instagram, as well as the other main social media platforms help to boost traffic and rankings. Many coaches are part time and wrongly believe that having a presence on all social media platforms will help boost business. But like your niche you need to specialise. Instead of spending a little time promoting on all social media platforms, choose one that you will add content to on a regular basis. And as with your marketing strategy don’t add promotional links instead, like on your blog, share valuable content….its all about valuable niche content.
Black Hat Tactics
It is so tempting to use what Google see as illegal black hat tactics. As a coach I receive hundreds of e-mails from SEO companies telling me how they can get my website on Google page 1 (I never understand how a company stating that they can get me on Google page 1 don’t rank high for SEO keywords!!!) and how they will add my URL to 100 online directories.
Be careful as Google hate spammy websites and if your URL ends up on a spammy directory/website it can cost you your ranking. Google gets more and more clever. A couple of years ago we would “spin” articles; write an article, change a couple of words/sentences and repost – this would trick Google to believe that we have more content then we really had. With new Google algorithms they easy see through these ploys. Good, New, Relevant Content is king. You have to write new niche content that is so good that other people will share your post on their social media and websites.
The more interesting the post the better. I know this isn’t a quick win, but with Google you can’t get quick wins any more – we are no longer in the 90’s. As a coach I hope that you are passionate about your niche, so write about your passion, share your ideas, thoughts, discuss new techniques that you have invented and write about your clients journeys. Overtime your website will climb the Google Rankings for keywords relevant to your niche, from this you will see an increase in sales and bookings.
10 Coaching SEO Tricks and Tips
- Write a blog once a day
- Guest post once a month
- Create you tube videos once a week/month depending on your time
- Add comments on social media forums at least once a day, post links to yours and other peoples blog post all relevant to your expertise and like other peoples comments and post
- Only used well known online directories
- Encourage customers to leave positive reviews
- Choose one social media platform to promote your expertise on
- Give quotes to reporters to use in their articles
- Write post on new discoveries, advancements in practices and out the box ideas related to your niche
- Embed videos and/or images into your blog post
Chris Delaney NLP Life Coach, Hypnotherapist and Career Advisor is available for booking for One to One Private Sessions, Group Training Sessions and Public Speaking Events
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Chris Delaney NLP Life Coach, Hypnotherapist and Career Advisor is available for booking for One to One Private Sessions, Group Training Sessions and Public Speaking Events
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