How to Set Up A Life Coach Practice For Free
How to Set Up A Life Coaching Practice For FREE
Anyone will the passion, skills and ambition can become a life coach – you don’t need certification. A life coach is a person who coaches a client through questions, reflection and motivational techniques to help a client to overcome their personal barrier to achieve their goals.
There are no regulations governing this industry which means that any certificate your receive from a training course doesn’t stand up to anything . The companies who offer life coach certification qualify coaches to their own standards, for some this is a money making scheme others are passionate about their coaches having a particular standard.
To become a life coach you need:
- the knowledge and ability to coach clients
- a passion for wanting to help others
- you need to have a coaching niche (career coaching, motivational coaching, business coaching, etc)
- a website to market your service – easy to set up, see “coaching business in a box”
- time and commitment – most coaches start as a PT coach
To Start Your Coaching Business
You first need a coaching niche. Many new coaches make the mistake of trying to a coach for everyone, but the way you need to market yourself online, you will receive more referrals if your specialize your coaching business.
When clients search for a coach they will generally Google the type of coach they require. Instead of Googling “life coach” a potential client will search “Niche life coach” IE “Confidence life coach” The video above also explains why “location” is a key part of your marketing campaign.
3 Truths For Marketing a Life Coaching Business
- Internet is King: You will only survive in this competitive field if you have a good internet presence
- Expert coaches gain more referrals: once seen as an expert in your niche, will increase your client bookings because people trust experts
- Having a list of techniques increases the amount of clients you can help: with 101 coaching techniques (see coaching business in a box) you will learn how to help a number of people with a wide range of barriers and problems
Why You Need a Website
Each life coach will need a website. You can use a free website or you can purchase a URL (this will make you look more professional) Because 99% of life coaching customers search for a life coach online. Your website should be relevant to your niche.
You can go one step further and work out the demographics of your potential client depending on your life coaching niche. By completing this exercise you aim all the copy, images and style of the website to the ideal life coaching client, which will increase starts from referrals.
With a life coaching niche and the demographics in mind, you can move onto the marketing phase of your coaching business. The life coaching video above explains how you can market your business online using Google pay per click advertising which will put your coaching advert straight on page one of Google within 15 minutes. You can also take the free, longer route by writing articles for other life coaching websites who will then link to your own website. Google to decide who to rank high on Google for the search term “life coach” will check both the copy in your website and the amount of links aimed at your website
Chris Delaney NLP Life Coach, Hypnotherapist and Career Advisor is available for booking for One to One Private Sessions, Group Training Sessions and Public Speaking Events
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Chris Delaney Specialise in:
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Chris Delaney NLP Life Coach, Hypnotherapist and Career Advisor is available for booking for One to One Private Sessions, Group Training Sessions and Public Speaking Events
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DIDSBURY: 4 Birley Park, Didsbury, Manchester, M20 2TL
MANCHESTER: The Triangle, 37 Exchange Square, Manchester M4 3TR
E-MAIL: chrisdelaney7@gmail.com for more information
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Hypnotherapy and Life Coaching in Didsbury is easily located for people living in and around Stockport, Manchester, Tameside, Chorlton and Didsbury, as we are just off the M60
Chris Delaney 