How To Make a Compelling Speech Using AIR
Attention, Intention and Retention
A great speech, will, at the speech start grab the audience attention. Steve Jobs in 2007 opened the iphone presentation by stating “This is the day I’ve been looking forward to for two and half years”
This attention grabbing opening line creates intrigue – what is it that he could have been working on for 2 1/2 years, am I the first to know?
In 2008, when talking about the MacBook, Jobs states at the speech start “there is something in the air today” creating an emotional connection with the audience. A question “do you know the secret to public speaking?” can state the audiences problem, creating interest – I need to know the answer.
If you gran the audience attention, the audience will listen to what you have to say
Start by stating clearly what it is you are going to discuss “today I will teach you the 3 steps to creating a compelling speech” “I’m going to share my story with you; you will hear how my life was a struggle, how crime and violence gained me respect and how a murder change my perspective”
Is your advice, training or story resonate with the audience they will feel compelled to listen to you.
Relevance creates Interest
Many speeches have 3 key learning points. After each speech section reflect on your learning point and at the speech end, summaries your whole speech. This allows the audience to remember some of the earlier key points and allows them to see the link throughout the speech.
A summary, for a learning speech, embeds the key learning so the audience go away better informed.
Repetition is the Key to Learning
Chris Delaney NLP Life Coach, Hypnotherapist and Career Advisor is available for booking for One to One Private Sessions, Group Training Sessions and Public Speaking Events
Chris Delaney is also a published author “The 73 Rules of Influencing the Interview – using Psychology, NLP and Hypnotic Persuasion Techniques”
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