NLP Life Coaching and Hypnotherapy

Posts tagged ‘coaching business’

Is Location and Office Space Important for a Coaching Business?

Is Location and Office Space Important for a Coaching Business?

 

You have decided to become a self-employed life coach – congratulations.

In previous articles and in the coaching business in a box, we have discussed the importance of having a coaching niche – a niche is key to increasing your referrals to starts, and is the only way to be successful with your internet marketing plan.

In addition to your niche you need to identify with your target audience, allowing you to structure the website content, images, cost per session, niche and approach to your potential customers.

If your demographic is a 40 yr old male business leader you would market to this client group differently compared to marketing to a 25 yr mother looking to set up a new business. As we discussed in the coaching business in a box your demographics and niche is key to a successful coaching business.

To make the right impression with new clients it is important to have the right office space/coaching room, as this sets out the tone of the coaching session.

 

 

101 coaching techniques

Which Office Space is Best?

When I first started coaching clients I would charge a very low rate and meet clients in a coffee house. Not only did a busy coffee house create the wrong impression, the coffee house was busy, loud and you wouldn’t always be certain that you could secure a private booth.

Getting the office space right for your practice impacts on your success as a life coach. Happy customers spread the word and word of mouth is a great marketing tool.

 

 

25 free coaching tools

 

 

Your Niche Office

 

We discussed your nice in the article start. When you understand your customer demographics, you need to find a location and office that in appearance represents this client group.

A 40 yr old male business leader would expect a professional looking office, with leather seats and even a receptionist (depending on the cost per session/clients salary)

With a demographic of a 25 yr mother looking to set up a new business, you may need to consider her needs and ask yourself if you would be happy for the client to bring along her child? If so does your room suit this purpose? Would you buy baby toys? What pictures and furniture would help this client feel at ease?

You need to think about your client, their expectations and the environment that you want to create to help your client relax. Think about the decor of the office, pictures, lighting, facilities such as toilets, tea and coffee and waiting area.

 

coaching business in a box

 

Ideal Location

Location can make a big difference with bookings. Again return to your client demographics. If you target business leaders in a particular location your ideal spot for an office would in the center of the business city.

Other clients for different niches maybe put off travelling to a busy city center, plus many clients take into consideration the cost of parking and travel before booking a coach.

Many coaches will use a spare room in their house decked out as a coaching room. Again for a particular niche this is ideal but for others such as the business coach, a room in a house simply won’t fit and will seem unprofessional.

Also consider the room size – are you offering only one to one sessions, couple coaching or group sessions. Are you a coach that sits around a table with a client or a coach that gets the client up and moving around?

Hiring a Space

As a coach you can hire a room by the hour to work from. This allows you to look professional without having the additional cost of renting a venue via a lease. Coaches that work from home, don’t have to think about venue cost and can also claim tax back on their rent/mortgage for their working space.

Common venue spaces for hire include gyms, therapy practices, shared space venues, hotel conference rooms and rooms for rent by the hour.

Make the office look your own as you don’t want to give the impression that you are unsuccessful (bring a pull up banner, books and a laptop) and need to book a room by the hour. You can also book all your client’s in on one particular day and book a room by the day (which is often cheaper)

Just be aware that you need to manage your diary when booking a room by the day and how some clients may ring you when you are with a different client to ask for directions. If clients arrive early you will also need to plan for a waiting area – some shared offices offer this and a receptionist as part of the cost.

You can even offer Skype sessions which saves on overhead cost. Just ensure your signal is good and how signal strengths various during particular times of the day.

 

Before deciding of the venue for your coaching practice, first think about the demographics of your client group and the niche you coach in. What image, location and venue type will bets suit you and your clients. The venue will create the clients first impression of you and first impressions count.

 

Chris Delaney NLP Life Coach, Hypnotherapist and Career Advisor is available for booking for One to One Private Sessions, Group Training Sessions and Public Speaking Events

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Other People Who Read This Article Also Read:

Chris Delaney Specialise in:

FREE Life Coaching Downloads

Sponsored Adverts

Train to Be a life Coach and Make Money as a part time or full time Coach

coaching business in a box

101 Life Coaching Tools and Techniques

101 coaching techniques

Chris Delaney NLP Life Coach, Hypnotherapist and Career Advisor is available for booking for One to One Private Sessions, Group Training Sessions and Public Speaking Events

Venues

DIDSBURY: 4 Birley Park, Didsbury, Manchester, M20 2TL

MANCHESTER: The Triangle, 37 Exchange Square, Manchester M4 3TR

E-MAIL: chrisdelaney7@gmail.com for more information

 

  • Hypnosis and Life Coaching for smoking in Didsbury
  • Hypnosis and Life Coaching for weight loss in Didsbury
  • Hypnosis and Life Coaching for fears and phobias in Didsbury
  • Hypnosis and Life Coaching for self esteem in Didsbury
  • Hypnosis and Life Coaching for anxiety in Didsbury
  • Hypnosis and Life Coaching for alcoholism in Didsbury
  • Hypnosis and Life Coaching for confidence in Didsbury
  • Hypnosis and Life Coaching for goals in Didsbury

Hypnotherapy and Life Coaching in Didsbury is easily located for people living in and around Stockport, Manchester, Tameside, Chorlton and Didsbury, as we are just off the M60

What Google Is Doing For Life Coaches

What Google Is Doing For Life Coaches

 

 

Everyone is familiar with Google search engines, but there is a lot more to Google, more then most life coaches realise.  There are many hidden Google gems, that will help you succeed as a life coach, simplifying your process from referral to the client session and  helping you to run a successful life coaching business.

 

All the Google gems I will share with you today are FREE. Also remember that Google works on a cloud bases allowing users to access email, calenders and documents on any device, and as you will read below this has many time saving benefits for the savvy coach.

 

101 coaching techniques

 Google Drive

 

For me one key feature of using Google for my coaching business is that everything I need to access is accessible under one sign-in. This is a massive time saver, in previous years I needed separate login accounts and passwords to access and upload videos on sites like Vimeo, to check my Microsoft e-mail, to access my calender, to create a new blog post, to create a slideshow presentation. I literally spent 2 hours a day logging in to a wide mix of useful apps. Time now spent marketing by business and coaching clients.

 

Google Drive is the cloud server that holds all your business requirements. On the drive you can access Docs, Spreadsheets, Power Point  Presentations and Photos on any device, anywhere in the world. But even better then that, Google Drive has some amazing features.

 

  • Sharing Docs. A key marketing technique is writing post for other websites as this increases your authority and boost hits to your website. Often you and the web owner will collaborate on the article to ensure the tone, topic and length is suitable for the web owners audience.  Using Google Drive you can share your docs with other users. This allows each user to edit the document live, rather then having to e-mail an attachment to make small amendments.

If required you can send a “read only” access to a user or invite multiple people to edit the document. You can see who has edited a document, have live chats with the articles contributors or ask for feedback.

  • Massive Amounts of Storage. Google gives you 15 G of FREE storage which is enough for most coaches, you can if required upgrade.

 

Google Analytics

 

Analytics is a great tool for a life coach. Ananlytics tracks data from your website including gender of the web user, country, duration on pages, their behavior (do view one or multiplier pages)  new or repeat visitors and even if the user is visiting via a smartphone or laptop…and so much more.

 

This allows the life coach to build up a detailed picture of their webpage users – your potential clients. You can use this detail to really target your website and coaching business to the potential clients who are visiting your page, increasing bookings.

 

All coaches need to increase client bookings and here is how Analytics can help

  • Identify which pages and links your visitors click the most. Google Analytics show you which are your most popular pages and links. You can also monitor the monitory value of pages. Once you identify the popular pages and you have, through analyzing the make-up of your users, identified the client type viewing your page, you can then tweak the page to increase bookings, helping you to build a successful business.

 

25 free coaching tools

 

 

Gmail

I really like gmail. Security is a big feature for all coaches, and Google takes security for the e-mail service seriously. You can add a Two-Step Authentication using your phone number. If a user tries to access gmail on a new computer, you will be alerted by phone – you even have to enter a pass code, which stops people with access to your password sneaking a peek at your mail.

 

There are many great features with gmail you can personalise your account, delete Google ads, easily unsubscribe from newsletters, set up filters, schedule e-mails, add labels (file e-mails in folders) and much more.

 

A key feature for the life coach is

  • Multiple Accounts. Google allows you to have multiple accounts (personal and business account) You can zinc accounts so they are accessible from one device, allowing you to check e-mails on the go.
  • Synced Contacts.  You can have your smartphone contacts synced automatically with your Google account, this saves time by maintaining Gmail contacts you simultaneously maintain your smartphone contacts. You can also merge contacts with various accounts, in effect you will only need to maintain the ‘Contacts’ on Gmail for your whole address book to be updated on your smartphone and tablet where you’ve signed-in with your ID.
  • Filters. Google now send your e-mails to either a primary, social or promotional tab. This is great as the promotional e-mails I receive don’t clog up my primary email tab (where potential clients e-mail me)

You can also divide your inbox into sections such that Unread mails, Starred mails, etc – Click Settings then Inbox, Priority Inbox Then divide the sections as Unread, Starred and “Save Changes”

coaching business in a box

 Google Calendar

 

Google calendar is a key tool for the life coach, helping you manage your clients appointments, networking events and conferences you are presenting at. With Google calendar you can events easily, by clicking on the date, time and agenda. Google will help you find the venue location through the interrogation of Google maps, even telling you the travel duration time.

Google will also send you a meeting reminder so you never forget an appointment. The calendar is also synced to your contacts and G+, this allows Google to import your contacts birthdays and Google hangout events that you have planned to attend.

 

A great tool for coaches is the invitation.

 

  • Invitation. as you set up a client booking in your calendar, Google will allow you to add your clients e-mail address, which results in the client receiving an event invitation with date, time, venue address ensuring that client bookings are always accurate. You can even do this through Google voice search making it easier and faster to add bookings to your calendar.

 

 

Google +

If you haven’t heard about Google social media page (current the fastest growing social media platform) then you need to look it up. Not only does G+ have many benefits it is also a great marketing tool for the savvy life coach.

As with all social media pages you can add content, links, videos and pictures, but with G+ your post can rank in search engines helping your SEO marketing.

G+ also links your G+ page with your YouTube channel increasing exposure to this ever-increasing platform (video marketing is on the increase and coaching need to build this into their marketing plan) On your profile you can add your business address (this can be linked in from your Google Map profile) bio and several links to your website(s)

 

Here is why all coaches should be on G+

  • Google+ Authorship. You may on some Google search results see the authors profile picture next the search result (this can often increase the click-through rate of the post) this is called Google Authorship. For a life coach who builds a brand based on themselves, authorship is a great tool for exposure
  • Communities. You can join or set up a life coaching community to share ideas, thoughts and post with other coaches or to interact online with potential clients (who use coaching communities to check what support they can access)
  • Eye Catching Post. You can create eye-catching post by using Bold or Italics; Italicize with underscores: _italics_, Strikethrough something with hypens: -correction-, Bold a word or phrase with astericks: *bold*

 

Google Hangouts

Google hangouts is a free tool on G+. In Google Hangouts you can create live videos that are upload live to your Youtube Channel. You can even use hangouts to create multi-user  conference calls.

We have talked previously about building your brand and how the life coach is the brand for a coaching business. Google handgouts allows your potential customers to get to know you, the type of coaching you specialize in and you can film live demonstrations, complete Q and A sessions and give free advice to build up your authority as a coach.

 

  • Your Shop Front Window. People book sessions with the coach they believe will be support them. Using hangouts or even Youtubes Webcam Capture  (you can edit videos on webcam capture before posting) allows your audience and potential client to meet you online. This better than any business card, online review or your website bio.

Videos can be added to G+ or easily integrated into your website. You can invite your communities or followers to attend the hangout and set a forthcoming hangout invitation. Your videos are added to youtube saving time marketing and they can rank in Google search results.

Chris Delaney NLP Life Coach, Hypnotherapist and Career Advisor is available for booking for One to One Private Sessions, Group Training Sessions and Public Speaking Events

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FREE Life Coaching Downloads

25 Amazing Life Coaching Tools

101 Life Coaching Questions

FREE Personality Profile E-Book

Sponsored Adverts

Train to Be a life Coach and Make Money as a part time or full time Coach

coaching business in a box

101 Life Coaching Tools and Techniques

101 coaching techniques

Chris Delaney NLP Life Coach, Hypnotherapist and Career Advisor is available for booking for One to One Private Sessions, Group Training Sessions and Public Speaking Events

Venues

DIDSBURY: 4 Birley Park, Didsbury, Manchester, M20 2TL

MANCHESTER: The Triangle, 37 Exchange Square, Manchester M4 3TR

E-MAIL: chrisdelaney7@gmail.com for more information

 

Hypnosis and Life Coaching for smoking in Didsbury

Hypnosis and Life Coaching for weight loss in Didsbury

Hypnosis and Life Coaching for fears and phobias in Didsbury

Hypnosis and Life Coaching for self esteem in Didsbury

Hypnosis and Life Coaching for anxiety in Didsbury

Hypnosis and Life Coaching for alcoholism in Didsbury

Hypnosis and Life Coaching for confidence in Didsbury

Hypnosis and Life Coaching for goals in Didsbury

Hypnotherapy and Life Coaching in Didsbury is easily located for people living in and around Stockport, Manchester, Tameside, Chorlton and Didsbury, as we are just off the M60

How To Get Your First Paying Coaching Client

 

How To Get Your First Paying Coaching Client

 

 

 

Many coaches are passionate about helping others; they read the books, attend training sessions and practice what they preach. But only a percentage of coaches actually get paying clients coming to them for a coaching session.

 

 

So, how do you get your first paying coaching client? Today you will learn 3 ways to increase your chances of paid referrals.

 

 

101 coaching techniques

 

 

How To Get Your First Paying Coaching Client – The Voice

 

As a new coach you first need to master your coaching skills, as there is nothing worse then sitting in front of a paying customer thinking “what am I suppose to help this person?”

 

So many newbie coaches learn the 101 Coaching Tools or attend coaching workshops and then decide to accept customer referrals. First, take a step back. You have learnt the skills but next you need to become an unconsciously competent coach.

 

Practice, practice and practice. The best way to practice is NOT on friends and family but with people who want to be coached. The problem here is that many coach will think to offer their services for free to allow them the opportunity to practice.

 

When you offer free services you may get clients who are not really committed – you can offer free sessions to friends of friends or other coaches also wanting to practice, explaining that you are using the session to hone your skills.

 

But when you get to the stage where you want to coach a real client in a real coaching environment, the client looking for a free session is not always the best buy. As a new coach you want your techniques to work, to make a difference, as this will boost your confidence, experience and through reflection, allow you to develop your skills.

 

Paying clients, or clients who believe they are having a one off free session which is worth £X will be more committed. If they are willing to invest money in a coach they are keen to move their life forward.

 

This commitment on the clients part will quicken and maintain the distance travelled during the session. To offer free sessions to possible paying clients, use the voucher system.

 

You can advertise your coaching sessions as a paid service on your website but then offer a FREE one off voucher or a massive “90% discount – this month only!”

 

This way the clients you coach are willing, most likely they found your website while hunting for a paid service and most importantly, will want to be coached. As the client achieves their goals they will spread the word, and word of mouth is a key marketing system – you can even give them FREE vouchers to pass to their friends and family.

 

Once your confidence and skills have increased you can simply remove the vouchers/discount and continue with a paid service.

 

 

25 free coaching tools

 

 

How To Get Your First Paying Coaching Client – Google It!

 

When you are ready to become a paid coach the easiest and quickest way to get paying clients contacting you for a session is via Google.

 

9 out of 10 clients use the internet to search for coaches. Google searches come down to 2 key components – the organic search results (see below) or the Google Ads which are at the top and right hand side of each search page.

 

You can set up a Google Ad within 5 minutes. As we said in The Coaching Business in a Box, Google Ads is the quickest way to receive new referrals. The ad needs to be specific (what is your coaching niche?) and should state the cost per session, any discounts and what you coach people in.

 

Once clicked this ad takes clients directly to your conversion/sales page which should state in more detail, how you coach clients. Interested clients simply click the pay now button and you have your first paying client.

 

Sounds easy? It is!! The only downside is that each click on the advert cost you money – Google call this ‘pay per click’. If you have a niche advert with the cost per session recorded (designed to put clients who have a limited spend per session off, so they don’t click the ad) the you should receive 1 referral for every 10 clicks.

 

So if you charge £100 per session and each click cost you 50p (10 x 50p = £5) you make £95 per client.

coaching business in a box

 

How To Get Your First Paying Coaching Client – The Long Game

 

You may be decide not go gamble on a pay per click marketing campaign, and instead use the organic searches to increase your referrals. In the coaching business in the box we go into this in more detail, and explain some key short cuts by using tools such as Google Maps for free page on3e Google ranking.

 

On average the top 3 organic searches (the search results that are at the top of each Google page below the pay per click adverts) receive the most clicks and unlike the pay per click model, each click is FREE.

 

The problem here is that these organic search listings are in demand. To rank high on Google you have to follow these 3 key steps.

 

Step 1 – niche your coaching business. Make it easy for Google to understand your coaching business, website niche and location. This way when a customer searches “confidence coach in Manchester” Google will know that your website offers this service, helping Google to rank you high.

 

Step 2 – increase backlinks. Write blog post for other coaching websites (feel free to e-mail me a post to review for my site) on your niche topic. Add a bio and link to your site. The more links (a link if your website URL) your site receives from other similar coaching sites, the higher you will rank in Google and the higher you rank the more clicks you will receive

 

Step 3 – wait! It take ages, sometimes a couple of years to rank high enough to receive ongoing referrals which is why most coaches who brought The Coaching Business in a Box, use all 3 of these methods.

 

 

Chris Delaney NLP Life Coach, Hypnotherapist and Career Advisor is available for booking for One to One Private Sessions, Group Training Sessions and Public Speaking Events

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Other People Who Read This Article Also Read:

Chris Delaney Specialise in:

FREE Life Coaching Downloads

Sponsored Adverts

Train to Be a life Coach and Make Money as a part time or full time Coach

coaching business in a box

101 Life Coaching Tools and Techniques

101 coaching techniques

 

Chris Delaney NLP Life Coach, Hypnotherapist and Career Advisor is available for booking for One to One Private Sessions, Group Training Sessions and Public Speaking Events

Venues

DIDSBURY: 4 Birley Park, Didsbury, Manchester, M20 2TL

MANCHESTER: The Triangle, 37 Exchange Square, Manchester M4 3TR

E-MAIL: chrisdelaney7@gmail.com for more information

 

  • Hypnosis and Life Coaching for smoking in Didsbury
  • Hypnosis and Life Coaching for weight loss in Didsbury
  • Hypnosis and Life Coaching for fears and phobias in Didsbury
  • Hypnosis and Life Coaching for self esteem in Didsbury
  • Hypnosis and Life Coaching for anxiety in Didsbury
  • Hypnosis and Life Coaching for alcoholism in Didsbury
  • Hypnosis and Life Coaching for confidence in Didsbury
  • Hypnosis and Life Coaching for goals in Didsbury

Hypnotherapy and Life Coaching in Didsbury is easily located for people living in and around Stockport, Manchester, Tameside, Chorlton and Didsbury, as we are just off the M60

Earn £150 Per Day As a Life Coach

Earn £150 Per Day As a Life Coach

 

You can get paid for helping others achieve their goals.

You can get paid for motivating and encouraging others.

You can get paid for being a coach.

 

coaching business in a box

 

As a coach you can specialise in a particular area; life coaching, career coaching, confidence coaching, phobia coaching, sport coaching, business coaching…the list goes on and on.

 

 

On average a coach will charge around £80 per session, which means you ONLY need TWO clients per day to earn over £150 per day!!!

 

 

Setting up a coaching business is easy – you can work from home, coach either face to face, on the phone or via the internet.

 

No qualification are needed, no experience required, just a passion for helping others.

 

To set up your business you simply need to follow the steps provided in the Coaching Business in a Box

 

What are you waiting for?

Sign up today and you can be coaching in less then 24hrs

 

Before you Think about Buying this Package, first you need to know – What you will receive?

 

Business Start Up E-Book Was £59.99

 

Business Start Up

  • Understand how to turn Life Coaching in to a well paid Business
  • How to start a coaching business on the cheap
  • Get a website that you can edit, make money on and monitor hits for vertically free
  • Become a website marketer, learn how to make money on your website, how to create intrigue and how to be seen as a professional coach
  • Learn how to increase retention on your website
  • Master the art of creating a ‘list’ that you can e-mail on a regular basis to sell more products
  • Understand the coaching regulations that govern this industry
  • How to take payments online securely and cheaply

 

Google Destroyer E-Book Was £79.99

Google Destroyer

  • How to get free Google Ads
  • Learn the Hidden Secrets for Ranking on Google Page One
  • Master how to been seen on Google Page One for FREE
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  • Learn the psychology of sales
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The Expert Coach E-Book Was £59.99

the expert coach

  • Be seen as an expert and triple your income
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  • Become a Niche within a Niche and increase your conversion rate
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  • Let Google do the hard for for you
  • Exploit Facebook and Twitter to make more money

 

101 Coaching Techniques Was £199.99

101 coaching techniques

  • 101 Coaching Techniques designed with your clients in mind. And I will also give you 101 Coaching Questions for FREE
  • Proven NLP Mind Hack Techniques for Rapid Results
    The Coaching Classics; Wheel of Life, Image Board, GROW, Daily Diary and Changing Limiting Beliefs
  • Advances Sessions; Fast Phobia Cure, Solution Focus Coaching Questions, Coaching Strategies , Submodalities, Hopes and Fears and The Swish Technique
  • Pre-session techniques to prepare your clients for coaching
  • Homework sessions to keep clients motivated and moving forward
  • Undiscovered coaching techniques created from the best therapist to created rapid results in a short period of time

 

A successful Life coach armed with a list of techniques and an in-depth understanding of internet marketing can make hundreds, even thousands of pounds a day. Coaches often charged between £50-£180 per session. Expert coaches will often charge £300-£400 per session, and I will add this package will teach you how to become an expert coach quickly helping you increase your fees, making you more money and more successful.

 

Did You Know?

 

  • Most clients will book 4-5 coaching sessions with you ( X Sessions by Cost per Session = Profit)
  • Satisfied clients will often refer two friends, who once satisfied will also refer tow friends ( 3 Clients x 2 Referrals Each = 6 New Clients)
  • Coaches make 50% of their profits from selling becoming an affiliate or selling e-products on their websites, YES this means they make hundreds of pounds without having to lift a finger (by adding an affiliate banner to your website, you can earn 50% of a £2000 course)

 

 

Total Cost £199

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Chris Delaney NLP Life Coach, Hypnotherapist and Career Advisor is available for booking for One to One Private Sessions, Group Training Sessions and Public Speaking Events

 google_plus_logo1

Other People Who Read This Article Also Read:

Chris Delaney Specialise in:

FREE Life Coaching Downloads

Sponsored Adverts

Train to Be a life Coach and Make Money as a part time or full time Coach

coaching business in a box

101 Life Coaching Tools and Techniques

101 coaching techniques

Chris Delaney NLP Life Coach, Hypnotherapist and Career Advisor is available for booking for One to One Private Sessions, Group Training Sessions and Public Speaking Events

Venues

DIDSBURY: 4 Birley Park, Didsbury, Manchester, M20 2TL

MANCHESTER: The Triangle, 37 Exchange Square, Manchester M4 3TR

E-MAIL: chrisdelaney7@gmail.com for more information

 

  • Hypnosis and Life Coaching for smoking in Didsbury
  • Hypnosis and Life Coaching for weight loss in Didsbury
  • Hypnosis and Life Coaching for fears and phobias in Didsbury
  • Hypnosis and Life Coaching for self esteem in Didsbury
  • Hypnosis and Life Coaching for anxiety in Didsbury
  • Hypnosis and Life Coaching for alcoholism in Didsbury
  • Hypnosis and Life Coaching for confidence in Didsbury
  • Hypnosis and Life Coaching for goals in Didsbury

Hypnotherapy and Life Coaching in Didsbury is easily located for people living in and around Stockport, Manchester, Tameside, Chorlton and Didsbury, as we are just off the M60

Myths Uncovered – can life coaches still make a living from being a coach?

Myths Uncovered – can life coaches still make a living from being a coach?

 

The numbers of people becoming life coaches seems to double each month. Hiring a coach is becoming popular on a global scale with celebrities, athletes and world business leaders happily discussing in the media how their life or business coach has been an instrumental part of their success.

With high-end endorsements the general public are hiring coaches more than ever before. People are keen to become their best, to reduce stress and increase confidence. Life coaches are used as sounding boards, to help make better choices and to achieve personal and business goals.

So why is it, with an increase in consumer demand that most coaches simply can’t make a living from being a life coach?

 ***This article will reveal the secrets of creating a successful and profitable coaching business***

 

101 coaching techniques

The Cost of Coaching

 

The increase in coaches is a factor in terms of coaches struggling to be financially succesful, but actually the competition isn’t the real reason why coaches are failing to become profitable. Imagine you are a successful life coach, you charge £60 per hour for a coaching session and lets say, you have 2 clients a day for 5 days a week (around a third of self-employed coaches time is spent marketing; posting blogs, social media and attending networking events)

This equals £120 per day x 5 days = £600 per week. This may not sound like a bad earner but you also have to consider you overheads. The cost of your website, paid SEO, Google Ads, stationary and internet cost, tax, the cost of none payments for the short time you leave between clients, cost for networking and the cost of continuous development really reduces the profit you make.

You also need to set aside money for holidays (as a self-employed coach you will not be earning money when on holiday) and potential sick days. And we all know that from time to time clients do not attend sessions or re-arrange coaching sessions at the last-minute. And commonly the Christmas period is slow for many new coaches meaning you have to save for this period.

The Million Dollar Coach

 

The myth that you can simply set up a coaching business and become financially successful is simply that, a myth. The reason life coaches don’t make enough money for a viable business is due to the hourly rate, which on the scheme of things originally sounds good.

After taking of the overhead cost your hourly rate on average, in terms of profit is around 50% of what you earn. This takes your £600 per week down to £300. To make money, life coaches need to have an additional income which is overhead free.

One way to make an extra income which will often be a higher earner then coaching clients is becoming an affiliate for a coaching product. An affiliate advertises a coaching product and takes a 50% commission.

 

 

25 free coaching tools

Making Money The Easy Way

 

I know this sounds to easy…but it is and its the secret successful coaches are keeping close to their chest. How would it feel to make £300 a day from doing nothing, many coaches actually make money while they sleep. For me selling affiliate programmes not only increases my revenue but also keeps me financially viable on the weeks when the coaching referrals are low.

Imagine you could earn 50% of a £40 product. You would only need to sell 10 products to make an extra £200 that’s less then one product every 2 hours – remember you make money while you sleep selling affiliate products

Getting It Right

 

When I first started selling affiliate products I thought it would be hard work. But I quickly learnt that it was simply. You are given a link that you can add to a blog post or ideally add it to your home page (many affiliate products allow you to use their images) The client clicks on your page sees the link, once they click the link they are automatically sent to the sales page (you can add the sales page to your own website) once the client pays for the product you receive your commission. It really is that easy.

The secret is to know what to sell. Don’t sell self-help e-books or coaching CDs remember this is a side line to make an extra income, you are still a coach so you want potential customers to book you and use your service. Also stay away from products that are irrelevant to your business and website or customers simply wont click the link.

What I have found, and you may have too is that many coaching clients also want to become a coach themselves. Because of this common trait in clients a great affiliate programme to sell is “A Coaching Business in a Box” This product offers a 50% commission rate, and is relevant to your coaching niche but wont take away face to face coaching businesses. This product is advertised/affiliated via Click-Bank sign up and then click the affiliate product link below:

Click here to view an affiliate product

 

For me its easy, make money through an affiliate scheme but spend most of my working day helping paying clients. The affiliate scheme is great because I also make few hundred pounds a day when I’m on holiday lying on the beach.

Good luck, and if you have any questions about affiliate schemes let me know.

CLICK HERE to set up an affiliate link

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Other People Who Read This Article Also Read:

Chris Delaney Specialise in:

FREE Life Coaching Downloads

Sponsored Adverts

Train to Be a life Coach and Make Money as a part time or full time Coach

coaching business in a box

101 Life Coaching Tools and Techniques

101 coaching techniques

Chris Delaney NLP Life Coach, Hypnotherapist and Career Advisor is available for booking for One to One Private Sessions, Group Training Sessions and Public Speaking Events

Venues

DIDSBURY: 4 Birley Park, Didsbury, Manchester, M20 2TL

MANCHESTER: The Triangle, 37 Exchange Square, Manchester M4 3TR

E-MAIL: chrisdelaney7@gmail.com for more information

 

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Hypnotherapy and Life Coaching in Didsbury is easily located for people living in and around Stockport, Manchester, Tameside, Chorlton and Didsbury, as we are just off the M60

Creating a Global Coaching Business from Your Home Office

Creating a Global Coaching Business from Your Home Office

 

 

 

Over the last 10 years there has been a significant increase in starts up businesses, entrepreneurs and a rise in millionaires. The internet has opened up two doorways for the wannabe rich; the first door way to creep open, was the ability to work on a global scale through .com websites. The second door to open was the ability to set up a business with little overhead cost, often from the comfort of your bedroom.

One sector that is growing in terms of clients and potential profit as well as a rise in self start businesses is the coaching sector. Coaches’ work and coach professionals from many sectors including sports, business, marketing, as well as supporting individuals to overcome personal barriers such as self esteem, anxiety, phobias and confidence.

The coaching sector is not regulated and anyone can become a coach utilising their skills, experiences and techniques learnt from books, personal know-how or through a coaching course(s) to support others achieve their goals.

This article will explain in 5 steps how you to can set up your specialized coaching business on a global scale, making massive profits with little or no overhead cost.

101 coaching techniques

Step 1 The Power of an Expert

Before you take your first step you need to pick a coaching niche within a niche. So many failed coaches will advertise themselves as a general coach, covering all bases from fears and phobias, to business and marketing coaching.

People trust experts. A potential client will search for coach for a particular barrier, in this example we will use “confidence” The candidate finds two websites a generic coach and a confidence coach – who do you think they will book a session with? Why pay the same money to see a generic coach, who dabbles in confidence coaching when you can, for the same price hire an expert confidence coach? Let’s imagine the client wants a confidence coach because he has to deliver a presentation at a sector event. The clients finds a third website, a coach specialising in “confidence for public speaking” Now who will he pick the confidence coach or the confidence for public speaking coach?

The more you niche your sector the more bookings you will receive. Remember competition is high and finding coaches on the web is easy, which means you need a unique selling point. By matching your specific niche to the clients needs will ensure an increase in client bookings.

 

Step 2 The Power of Technology

Once you have your niche you need to set up a couple of key elements. The first is

you will require a professional looking website. Before choosing your URL, you need to make a choice on your business name. For personal coaching its recommend to use your name www.christopher-delaney.com because you’re potential audience will build trust with your name. When specialising in the business sector, a stand out name works well www.employmentking.co.uk

Step 3 explains the importance of content, but what is also required is the technology to reach a global audience. Google+ Hangouts’ and Skype work well, as you can coach clients from around the world from your home office (this saves on a variety of overheads). To help attract clients you will also require to set yourself up on the at least one social media site.

The key points are having niche website, the technology to reach a global audience via the web and the ability to share content which will help you come across to your client base as a professional organisation. Image is everything, if your coaching business looks professionals and is targeted to the viewer’s barrier your chances of a referral will increase.

 

 

25 free coaching tools

Step 3 The Power of the Internet

 

The number one rule to make money online, and all coaches need to utilise the web to make their business a success, is to rank high on Google search engine. You have 3 choices to help you rank high, and you can utilise all three.

The first is through SEO – organic searches. To optimise this opportunity you are required to write regular relative post on your blog. Each post has to be relevant to your niche, this way Google will match your blog to related search terms “I need a confidence coach for a presentation” Blogs that to cover to many niches (unless the blog is highly successful and popular) can confuse Google, which results in your website dropping in page rankings.

As you write about your topic you will start to build an audience, to boost this use Google plus, YouTube and other social media channels to share your content. Blog post have to be good, and when possible create intrigue by using titles that catches the audience’s attention. Good post will become global and will be shared on other webmaster websites. These web owners will add links to your site from theirs, which encourages Google to place your website higher up the Google ranking system.

Using SEO techniques alone takes a while, as you need to build a reputation and expertise status in your niche to increase backlinks and article shares. Once Google recognises that your blog specialises in X and that your content is useful to the reader and relevant to their search query, you will start to find that your webpage is receiving ever increasing hits, and the first 3 organic search results on Google page 1 receive around 90% of traffic.

Second you can utilise Google Maps. When you search for a business “Life Coach” Google will show you organic search results as well as a list of businesses on Google Maps.

Getting placed on Google maps is easy. You add your address, opening hours, contact details and type of business into Google Maps, as well as that all important link to your home/sales page. To help increase your Google Map rankings add the business address to your webpage and encourage your past clients to recommend you on Google Reviews.

Google Maps is a great way to get ranked on Google page 1 for free.

Finally you can pay for advertisements on Google. When you search for X on Google you will see the organic results as well as a list of paid advertisements. Google take a payment for every click these adverts take, the cost per click depends on the popularity on the key word.

Some coaches spend a lot of money on pay per click, without making any money, this is because they are often to general. Like your website and business model you need to be specific, make it clear on the short advert what niche you support clients with, even include the cost of your session. Ideally you only want paying customers to click your advert to help you maximise profits. With Google Ads it’s not about increasing traffic to your website, it’s about appropriate traffic. You don’t want 100 hits and only 3 paying customers, you want 5 clicks and 3 paying customers.  Click the “Business in the Box” image below for more details.

 

coaching business in a box

Step 4 The Power of the Media

As we said previously people trust experts. One way to increase traffic to your website is to be seen as an expert. To be seen as an expert guest blog on other related websites, get interviewed on Google Hangouts and give quotes to high ranking websites and newspapers. Click my “in the news” tab to see examples of this. Once your name/company name becomes popular (related to your niche) your hits and customer bookings will both increase.

 

Step 5 The Power of Good Therapy

Word of mouth, or maybe more appropriate the word of reviews is extremely powerful. Would you book a session with a coach who only received bad reviews? Your coaching business will be successful if you are proactive with your marketing strategy, but long term word of mouth and online reviews will be key for retention. Remember coaching is not regulated so you may feel that you have the skills to be a coach. If not you would be wise to attend a coaching course to give you the skills and techniques to support your future clients.

Many of my clients come from recommendations from past clients that I have successfully supported. I always recommend for coaches to keep developing their skills, learning new techniques to support clients and find more powerful coaching questions to empower your clients. This way you will continue to help clients achieve their goals, which will increase your positive reviews.

 

 

Chris Delaney NLP Life Coach, Hypnotherapist and Career Advisor is available for booking for One to One Private Sessions, Group Training Sessions and Public Speaking Events

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Other People Who Read This Article Also Read:

Chris Delaney Specialise in:

FREE Life Coaching Downloads

Sponsored Adverts

Train to Be a life Coach and Make Money as a part time or full time Coach

coaching business in a box

101 Life Coaching Tools and Techniques

101 coaching techniques

Chris Delaney NLP Life Coach, Hypnotherapist and Career Advisor is available for booking for One to One Private Sessions, Group Training Sessions and Public Speaking Events

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