NLP Life Coaching and Hypnotherapy

Posts tagged ‘make money as a coach’

The Life Coaching Business Secret

The Life Coaching Business Secret

The best coaches don’t make the most money

The skills required to become a really good coach aren’t the same required to be a successful business owner. Coaches often think about clients before profit, but if your business isn’t profitable you can find yourself in a place where you can’t afford to coach anyone.

All coaches need to make money. Often coaches believe the only way to make a profit is through their hourly coaching rate. This income is limited as you can only one income per hour.

Successful coaches make additional incomes from their website. This means you can create an income through the coaching hourly rate while at the same time , creating a second income from their website without having to do any work (keeping their time free for to coach clients and develop their skills)

 

 

101 coaching techniques

Products To Boost Income

The easiest way to make an additional income is to become an affiliate. An affiliate sells other peoples products and courses via their website and takes a percentage of the cost.

As an example you can sell NLP course hosted by Richard Bandler as an affiliate. All you have to do is to add an image-link that is provided by the business to your website – its that simple.

Every time one of your website users buys a product from your affiliate link (this could be a URL link or Banner on the website or even an e-mail you sent to your list) you will get a percentage of the cost (generally up to 60% of the products cost)

 

25 free coaching tools

Making Money

This is a great way to make extra money, imagine you sold a £2500 course and you got a 10% affiliate referral fee you only need to sell one course a day to make £1750 a week on top of your coaching session fees.

As an affiliate you sell a wide range of products, this can include e-products, courses or evening interventions from professionals. ClickBank

http://www.clickbank.com/ is a famous site the helps you sell affiliate products, these products range from make money quick schemes to Cover Letter templates.

But you need to be savvy when picking the products you want to sell. As a coach many of your clients will not be interested in a make money scheme or cover letter templates, rather they are interested in self-development or becoming a coach themselves.

Also, ensure your affiliate product doesn’t take your customers away from booking a session with you.

But the key here is once the affiliate programme is set up, you don’t have to do anything, it’s all automatic.

 

 

coaching business in a box

 

Doubling Your Money

Affiliate scheme is an easy way to make money without working for it, you simply add a link and a percentage of your website visitors will buy the product – easy money.

Personally I’m happy to work a little to double my products. Once I pick a new affiliate product, I write blog articles about the product, add recommendations on forums and promote through my social media sites and to my list, increasing my sales and profits.

If a product starts to decline in sales, I will then change it to a newer product.

 

 

Chris Delaney NLP Life Coach, Hypnotherapist and Career Advisor is available for booking for One to One Private Sessions, Group Training Sessions and Public Speaking Events

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Other People Who Read This Article Also Read:

Chris Delaney Specialise in:

FREE Life Coaching Downloads

Sponsored Adverts

Train to Be a life Coach and Make Money as a part time or full time Coach

coaching business in a box

101 Life Coaching Tools and Techniques

101 coaching techniques

Chris Delaney NLP Life Coach, Hypnotherapist and Career Advisor is available for booking for One to One Private Sessions, Group Training Sessions and Public Speaking Events

Venues

DIDSBURY: 4 Birley Park, Didsbury, Manchester, M20 2TL

MANCHESTER: The Triangle, 37 Exchange Square, Manchester M4 3TR

E-MAIL: chrisdelaney7@gmail.com for more information

 

  • Hypnosis and Life Coaching for smoking in Didsbury
  • Hypnosis and Life Coaching for weight loss in Didsbury
  • Hypnosis and Life Coaching for fears and phobias in Didsbury
  • Hypnosis and Life Coaching for self esteem in Didsbury
  • Hypnosis and Life Coaching for anxiety in Didsbury
  • Hypnosis and Life Coaching for alcoholism in Didsbury
  • Hypnosis and Life Coaching for confidence in Didsbury
  • Hypnosis and Life Coaching for goals in Didsbury

Hypnotherapy and Life Coaching in Didsbury is easily located for people living in and around Stockport, Manchester, Tameside, Chorlton and Didsbury, as we are just off the M60

Life Coach Boost Website Rating

Life Coach Boost Website Rating

 

As a coach who supports other coaches to be successful I fully understand the importance of boosting your website ratings. What many new coaches get wrong is the belief that an increase in website hits means and increase in client bookings and sales. This belief is wrong and in actual fact some coaches who have low number of websites hits have the most client bookings.

 

In previous post I discussed the importance of a life coach having a “coaching niche.” This is the first step to a successful coaching business. The second step is to increase links to your website from other high profile websites, these backlinks cant be from any old website, (and whatever you do NEVER purchase backlinks as Google will penalise you) rather you need backlinks from coaching/your niche website.

 

 

101 coaching techniques

3 Steps to Website Success

 

In a second I will explain how to get quality backlinks from websites such as Yahoo and other leading websites, but first you need to understand the importance of the 3 step process, which is simple to implement.

Step 1 – Niche – you need to target a particular client group in a particular location. Google now helps users find local services , which means you need a Niche x Location target group. When a Google user, your potential clients, searches for support in a particular niche, Google will push your website up the Google rankings for the clients in your location. This way each Google user sees a different set of Google results.

Step 2 – Increase Quality Backlinks. To boost your Google rankings for your niche x location, you need other coaching professionals to link to your website and/or high profile websites such as Yahoo to link to your website when they are blogging about your niche. Sounds hard? Below I will explain how this can be easily accomplished.

Step 3 – Create the Sale. Once the first two stages have been successfully implemented you will start to see an increase in referrals. In the coaching sector, clients generally only contact you if they are serious about booking a session. The only hard part here is ensuring the client books a session with you rather then another coach, as most clients will ring 2 or 3 coaches for more details about their session.

By specialising, having a niche and being seen as an expert in your clients barrier you are more likely to be booked over a generic coach. Think about it, if you needed support who would you pay an expert in your issue or a generic practitioner?

 

 

25 free coaching tools

Increasing Your Backlinks

The hard part of this process is increasing your backlinks. First you need to target other coaches, this is relatively simple. Coaches understand the importance of having regular articles posted on their website, as this is something Google take into consideration when ranking your website. As posting content takes time, coaches are always more then happy to accept guest blogs (unique articles relating to coaching)

 

Write several articles and contact other coaches online to ask if they’d be happy to publish your post or ask the coach what topic they want you to discuss/write about. As you write more guest blogs Google will start to notice your authority in this niche and through their algorithms, Google know the location of your practice. To help Google rank you hire change your bio by embedding your URL into different keywords on particular blogs and on others add the URL with no embedded keywords – you can even add the URL from your various pages.

 

Now the hard part – getting popular websites to link to you. As you can see from my “in the news” tab I have had major companies link to my website, quote my name and reference my book. To achieve this I will write articles, provided paragraphs and give quotes that the blog authors can use – mix it up a little.

 

Many high profile websites pay full time blog writers for their content. You can contact these authors, give them a paragraph explaining your expertise in your niche and  explain how you are happy to provide quotes on your niche. Authors love to use quotes from experts as this increase the authority of the article. As they write articles relating to your niche they will contact you for your advice and expertise, rather then pay you the author will link back to your website.

 

The more of these links you receive the higher you will rank on a Google search, and as we all know the higher you rank to more client bookings you will receive. Click my “in the news” page for examples of this process.

 

 

 

 

coaching business in a box

Chris Delaney NLP Life Coach, Hypnotherapist and Career Advisor is available for booking for One to One Private Sessions, Group Training Sessions and Public Speaking Events

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Other People Who Read This Article Also Read:

Chris Delaney Specialise in:

FREE Life Coaching Downloads

Sponsored Adverts

Train to Be a life Coach and Make Money as a part time or full time Coach

coaching business in a box

101 Life Coaching Tools and Techniques

101 coaching techniques

Chris Delaney NLP Life Coach, Hypnotherapist and Career Advisor is available for booking for One to One Private Sessions, Group Training Sessions and Public Speaking Events

Venues

DIDSBURY: 4 Birley Park, Didsbury, Manchester, M20 2TL

MANCHESTER: The Triangle, 37 Exchange Square, Manchester M4 3TR

E-MAIL: chrisdelaney7@gmail.com for more information

 

  • Hypnosis and Life Coaching for smoking in Didsbury
  • Hypnosis and Life Coaching for weight loss in Didsbury
  • Hypnosis and Life Coaching for fears and phobias in Didsbury
  • Hypnosis and Life Coaching for self esteem in Didsbury
  • Hypnosis and Life Coaching for anxiety in Didsbury
  • Hypnosis and Life Coaching for alcoholism in Didsbury
  • Hypnosis and Life Coaching for confidence in Didsbury
  • Hypnosis and Life Coaching for goals in Didsbury

Hypnotherapy and Life Coaching in Didsbury is easily located for people living in and around Stockport, Manchester, Tameside, Chorlton and Didsbury, as we are just off the M60

3 SEO Tricks and Tips for New Life Coaches

3 SEO Tricks and Tips for New Life Coaches

 

Beating Google is the key to a succesful coaching business. As a new coach you need to understand the golden coaching rule. Rarely does the best coach make money with a coaching business rather the best marketer does. To become a self-employed life coach the savvy coach can use these 5 simple SEO tricks and tips to rank high on the google page for “life coaching” search term

 

 

101 coaching techniques

Pay Per Click Vs SEO

If you have a well set up niche coaching website that converts well, then pay per click will pay off for you. Every time a potential client clicks your PPC ad you are charged by Google, often this charge per coaching keyword is around £2-£3. This may sound a lot of money to spend per person visiting your website, but if you follow to process from the “coaching business in a box” this money will be well invested.

 

A good conversion rate is 1/10. This means that for every £30 spent you will get a conversion, or even if you only convert 1/20 you spend around £60 for every paying client.

 

Rates for coaches vary with £80 being a common cost per hourly service and most clients book 5 sessions. 5 x £80 = £400. – £60 marketing cost = £340 profit, not a bad return on your investment.

 

Many new coaches are scared to invest money in to PPC advertisements which is understandable. If you don’t want to invest money into your coaching business you need to invest time. SEO is about ranking high on Google for free. To rank high on Google search pages you need to niche your website in to a particular coaching niche. Rather then “coach” you need an expertise “confidence coach” plus you need to niche via location even for telephone and Skype coaches “Confidence Coach in Manchester.” you can go one step further and niche your niche “Public Speaking confidence Coach in Manchester”

 

Rule 1 – the more you niche the higher you will rank on Google search pages for your niche search term.

 

 

25 free coaching tools

Finding the Number One Spot 

The organic websites that appear on Google (the ad’s that are not PPC) only appear there because Google have a formula that tells them that these websites are the most relevant to the searchers criteria (search query) Several key elements will help Google decide if your coaching website will rank high on the keyword “life coach in Manchester” as an example. These elements include the age of the website (which is why the experienced coache will often purchase a more expensive but aged website), the number of relevant backlinks attached to the website, the brand/niche of the website, attachment to Google maps and relevant and regular niche blog post (as these are monitored on duration reader spends on site, length, uniqueness, reshares, comments and links)

 

To increase backlinks to your site you need to approach and write for other coaching websites. Remember though coaches can be picky which means you need to write around a 300 word quality post – this cannot be a sales page!!! Write about your expertise, your niche and your knowledge. If the article is really good, the coach will often share the article on their social media pages will increase the amount of views the page receives. At some point you will be asked by other coaches to write for their blog…which will increase your links.

 

Rule 2 – Write interesting blog post for other coaches websites (and add a bio and link at the article end)

 

 

 

 

coaching business in a box

Repetition

Everyone uses their phone to read articles and to watch videos while they have a spare 5 minutes. This is why most articles should be a round 300 words and your YouTube videos should last around 2-3 minutes; just long enough to grab attention and not too long that the reader/viewers becomes bored.

 

You should write for you own blog(s) daily and write guest post at least once a month. Also get into the habit of promoting other people’s blog post and let them know, this way they are more likely to promote your articles without you having to ask. The idea is to grow your authority by writing lots of relevant to your coaching niche. Potential customers will first search the web for articles and information on their “issue” (your niche” through their search your name/business name will appear again and again increasing your authority. As customers decide to book a coach they will already be seeded to purchase your coaching services.

 

Rule 3 – the more you write the better your authority grows.

Chris Delaney NLP Life Coach, Hypnotherapist and Career Advisor is available for booking for One to One Private Sessions, Group Training Sessions and Public Speaking Events

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Other People Who Read This Article Also Read:

Chris Delaney Specialise in:

FREE Life Coaching Downloads

Sponsored Adverts

Train to Be a life Coach and Make Money as a part time or full time Coach

coaching business in a box

101 Life Coaching Tools and Techniques

101 coaching techniques

Chris Delaney NLP Life Coach, Hypnotherapist and Career Advisor is available for booking for One to One Private Sessions, Group Training Sessions and Public Speaking Events

Venues

DIDSBURY: 4 Birley Park, Didsbury, Manchester, M20 2TL

MANCHESTER: The Triangle, 37 Exchange Square, Manchester M4 3TR

E-MAIL: chrisdelaney7@gmail.com for more information

 

  • Hypnosis and Life Coaching for smoking in Didsbury
  • Hypnosis and Life Coaching for weight loss in Didsbury
  • Hypnosis and Life Coaching for fears and phobias in Didsbury
  • Hypnosis and Life Coaching for self esteem in Didsbury
  • Hypnosis and Life Coaching for anxiety in Didsbury
  • Hypnosis and Life Coaching for alcoholism in Didsbury
  • Hypnosis and Life Coaching for confidence in Didsbury
  • Hypnosis and Life Coaching for goals in Didsbury

Hypnotherapy and Life Coaching in Didsbury is easily located for people living in and around Stockport, Manchester, Tameside, Chorlton and Didsbury, as we are just off the M60

The Coaches Marketing Problem

The Coaches Marketing Problem.

 

As all coaches are well aware the key to a successful life coaching business is having a successful online marketing campaign that produces referrals and client bookings.

 

This is where new life coaches can suffer. Often a successful marketing campaign comes with a cost and often the newly set up part time coach doesn’t always have the financial resources to invest in their new coaching business.

 

There are two ways to getting referrals from the internet; The Tortoise or the Hare

 

 

101 coaching techniques

The Hare

 

Most coaches sensibly start their coaching business part time until they have built up a big enough reputation and client base to give up the day job and to become a full time coach.

 

The hare will often run ahead of the tortoise using their personal financial investment to help market their services. Research has shown that the percentage of coaching clients use Google to search for life coaching services. And around 80% of clients will click the first website result on the Google search page.

 

What you might have noticed is that Google also offer a pay per click service. PPC is a great way for the coach with financial backing to invest into their marketing campaign.

 

If you have a well set up niche coaching website that converts well, then pay per click will pay off for you. Every time a potential client clicks your PPC ad you are charged by Google, often this charge per coaching keyword is around £2-£3. This may sound a lot of money to spend per person visiting your website, but if you follow to process from the “coaching business in a box” this money will be well invested.

 

A good conversion rate is 1/10. This means that for every £30 spent you will get a conversion, or even if you only convert 1/20 you spend around £60 for every paying client.

 

Rates for coaches vary with £80 being a common cost per hourly service and most clients book 5 sessions. 5 x £80 = £400. – £60 marketing cost = £340 profit, not a bad return on your investment.

 

You may ask why all coaches don’t follow this process? Or why some try but give up just as quick? There is a way to entice the converting client to your website through Google PPC which we explained about in the coaching business in a box. But for those coaches who haven’t followed this method they have to go through the process of learning by their mistakes which can be costly.

 

 

25 free coaching tools

The Tortoise

 

With a lack of financial investment you may be scared to use the last of your savings on a PPC campaign. The tortoise can take a slower but cost free process to rank high on Google. The organic websites that appear on Google (the ad’s that are not PPC) only appear there because Google have a formula that tells them that these websites are the most relevant to the searchers criteria (search query)

 

Several key elements will help Google decide if your coaching website will rank high on the keyword “life coach in Manchester” as an example. These elements include the age of the website (which is why the coaching hare will often purchase a more expensive but aged website), the number of relevant backlinks attached to the website, the brand/niche of the website, attachment to Google maps and relevant and regular niche blog post (as these are monitored on duration reader spends on site, length, uniqueness, reshares, comments and links)

 

As a new tortoise coach you can play the long game by gaining natural SEO rankings by regular writing unique post that go viral. Over a period of time, often years your website will rank higher and higher until at some point you will rank Google page one on your required search term.

 

The tortoise, if needed, can also become a hare by getting an online business loan from companies like Kabbage to use to invest in PPC campaigns. They also offer online business loans​ in the US for our American readers.

 

 

coaching business in a box

 

10 Coaching SEO Tricks and Tips

 

  1. Write a blog once a day
  2. Guest post once a month
  3. Create you tube videos once a week/month depending on your time
  4. Add comments on social media forums at least once a day, post links to yours and other peoples blog post all relevant to your expertise and like other peoples comments and post
  5. Only used well known online directories
  6. Encourage customers to leave positive reviews
  7. Choose one social media platform to promote your expertise on
  8. Give quotes to reporters to use in their articles
  9. Write post on new discoveries, advancements in practices and out the box ideas related to your niche
  10. Embed videos and/or images into your blog post

Chris Delaney NLP Life Coach, Hypnotherapist and Career Advisor is available for booking for One to One Private Sessions, Group Training Sessions and Public Speaking Events

google_plus_logo1

Other People Who Read This Article Also Read:

Chris Delaney Specialise in:

FREE Life Coaching Downloads

Sponsored Adverts

Train to Be a life Coach and Make Money as a part time or full time Coach

coaching business in a box

101 Life Coaching Tools and Techniques

101 coaching techniques

Chris Delaney NLP Life Coach, Hypnotherapist and Career Advisor is available for booking for One to One Private Sessions, Group Training Sessions and Public Speaking Events

Venues

DIDSBURY: 4 Birley Park, Didsbury, Manchester, M20 2TL

MANCHESTER: The Triangle, 37 Exchange Square, Manchester M4 3TR

E-MAIL: chrisdelaney7@gmail.com for more information

 

  • Hypnosis and Life Coaching for smoking in Didsbury
  • Hypnosis and Life Coaching for weight loss in Didsbury
  • Hypnosis and Life Coaching for fears and phobias in Didsbury
  • Hypnosis and Life Coaching for self esteem in Didsbury
  • Hypnosis and Life Coaching for anxiety in Didsbury
  • Hypnosis and Life Coaching for alcoholism in Didsbury
  • Hypnosis and Life Coaching for confidence in Didsbury
  • Hypnosis and Life Coaching for goals in Didsbury

Hypnotherapy and Life Coaching in Didsbury is easily located for people living in and around Stockport, Manchester, Tameside, Chorlton and Didsbury, as we are just off the M60

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