NLP Life Coaching and Hypnotherapy

Posts tagged ‘make money coaching’

5 Steps To Sign Up Long Term Clients

5 Steps To Sign Up Long Term Clients

 

Many coaches work with clients long term. Rather then desiring a fast therapy session to cure a simple phobia, many clients want a long term coach to solve several issues, to set new goals,  to create a success state and to increase productivity.

There is a key advantage for the coach who is working with a client long term, that is the insight into the clients personality traits, stress indicators and motivational pull. By understanding the clients personality on a deeper level allows the coach to frame questions to motivate a particular individual which increases the distance moved forward per coaching session.

Two clients requiring stress coaching in Manchester due to demands set upon them in  their career can be coached differently once the coach understands their client motivational and stress indicators. The first client was “towards” motivated; he would always focus on the outcome, the goal and what he could achieve. The second client was a “away from” motivated, she focused on solving problems, overcoming barriers and checking issues. To make the sessions distinct and to motivate the individual I change the language I use when wording a coaching question to meet there individual motivational preferences

For a “towards” motivated client I phrase a question “How would this help you achieve your goal?” for an “away from” motivated client the question is expressed “how would this help you solve the problem?” This tweaks in communication from knowing a long term client helps the clients focus on their personal motivational traits which allows them to internally make more sense of the session and how to move forward

 

 

 

101 coaching techniques

 

Step 1 Target Your Coaching Clients 

 

A coach should target their ideal client by first profiling who this client is. The information taken from the profile can then be used to add to the right text, font, images, language, price range, etc to the coaches website and marketing materials. This targeted approach increase the desired client and reduces the number of inquiries from clients who don’t match the profile.

By advertising to a particular client make-up you are increasing referrals from the clients you can best help. These same clients will then leave positive reviews, will market you through word or mouth and will return for additional support when required. As a coach it is highly motivational to see the success from your coaching skills which encourages you to keep developing your skills.

Word of mouth is a key tool in the coaches marketing bag. People generally hang around with people who are like themselves. By marketing and successfully coaching a particular profile, this same person will spread the word to similar ideal clients

 

 

25 free coaching tools

 

Step 2 Create a Niche 

 

To attract long term  and high end clients, a coach needs to niche within a niche. High-end clients rarely require an “all-in-one” generic coach, instead they prefer to pay a higher cost per session for an expert, an authority within their issue and specialist coach. When marketing a coaching package, as discussed in the coaching business in a box,  a coach needs to focus the package to a particular market and niche.

This approach will turn away potential clients who are looking for an expert in a different niche, but you will receive a higher percentage of starts from referrals for their advertised niche compared to that of a generic coach. Many clients will re-approach their coach for additional support/niches if they receive an original good service/positive outcome for their previous issue.

 

 

 

coaching business in a box

Step 3 Niching Your Website 

 

Potential clients visiting your website have come with a “problem” in mind. By niching your coaching practice and website, potential clients are more likely to book a session with you rather then a generic coach. If a client wants a coach to help them achieve a financial goal, they will pick a “goal” coach over a generic coach, but a potential client looking to achieve a financial goal will always book a session with a coach who specialise in “financial goal planning” then a “goal coach” The golden rule is – the more specific and targeted you coaching business is, the more clients you will coach.

All the additional benefits and any freebies you give away as part of your coaching package has to be targeted to the issue you specialise in. As the client reads the benefits on the coaches website they feel they are getting additional support (free videos, e-books, etc) related to their issue as well as the coaching sessions. A coach may give away free resources but if these resources aren’t relevant to the clients problem it wont effect the clients decisions on whether or not to book a coaching session with this coach.

 

 

 

Step 4 Start for FREE

 

When breaking into a new market, niche or looking to work with a new business you will find a lot of doors are closed in your face. Competition as a coach is highly competitive which means coaches need to be creative when marketing to a new area/company. You can network and ask for introductions, but a more effective way is to offer your services for free.

By delivering free workshops, presentations or coaching sessions the door is re-opened. Once opened you can create demand for your services, as demand increases, due to the business seeing great results, you gain the position to charge for your services.

I have often took this approach, often delivering free workshops and then charging participants if they require one to one coaching

 

 

 

Step 5 High End Extras 

 

As a coach, time is money. Most coaches offer one to one sessions, which means you can only coach (and receive an income) one client at a time. When marketing your coaching business you may use incentives to increase starts; free 1 hr consultation, unlimited e-mail support – but all this takes time away from the coach and time is money.

Instead offer a high-end extra. An example of this is creating a 12 x 1 hr coaching video series. This can be offered as a chargeable product on your website but this same expensive product can be given away for free to anyone who books the “Gold Coaching Package” With a pre-recorded video series it doesn’t matter how many people buy it, as it doesn’t take any physical time away from you and your coaching business

 

 

Chris Delaney NLP Life Coach, Hypnotherapist and Career Advisor is available for booking for One to One Private Sessions, Group Training Sessions and Public Speaking Events

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Chris Delaney is also a published author “The 73 Rules of Influencing the Interview – using Psychology, NLP and Hypnotic Persuasion Techniques”

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Other People Who Read This Article Also Read:

Chris Delaney Specialise in:

FREE Life Coaching Downloads

Sponsored Adverts

Train to Be a life Coach and Make Money as a part time or full time Coach

coaching business in a box

101 Life Coaching Tools and Techniques

101 coaching techniques

Chris Delaney NLP Life Coach, Hypnotherapist and Career Advisor is available for booking for One to One Private Sessions, Group Training Sessions and Public Speaking Events

Venues

DIDSBURY: 4 Birley Park, Didsbury, Manchester, M20 2TL

MANCHESTER: The Triangle, 37 Exchange Square, Manchester M4 3TR

E-MAIL: chrisdelaney7@gmail.com for more information

 

  • Hypnosis and Life Coaching for smoking in Didsbury
  • Hypnosis and Life Coaching for weight loss in Didsbury
  • Hypnosis and Life Coaching for fears and phobias in Didsbury
  • Hypnosis and Life Coaching for self esteem in Didsbury
  • Hypnosis and Life Coaching for anxiety in Didsbury
  • Hypnosis and Life Coaching for alcoholism in Didsbury
  • Hypnosis and Life Coaching for confidence in Didsbury
  • Hypnosis and Life Coaching for goals in Didsbury

Hypnotherapy and Life Coaching in Didsbury is easily located for people living in and around Stockport, Manchester, Tameside, Chorlton and Didsbury, as we are just off the M60

Why Are Some Life Coaches More Financially Successful?

 Why Are Some Life Coaches More Financially Successful?

 

 

Louise recently passed her life coaching course. Empowered she was ready to take the next step and set up her own coaching business. The thought of getting paid to help others improve their life was the key appeal to Louise. The thought of being a self employed life coach, where you control your hours, your hourly rate and the amount of work you take on, creating the perfect work-life balance was also a key motivation in her pursue of becoming a qualified coach.

 

Several months later, Louise had only coached a couple of clients and many of these were friends or friends of family, she had rarely received any organic paying clients. Disheartened Louise had already started the process of looking for paid employment, going back to a job sector she hated. Why had it all gone wrong?  The life coach course tutor had explained how the coaching sector is growing with more of the public paying for a coaching service. So where were these allusive paying clients? Why wasn’t any of these potential clients booking a session with Louise? Why was Louise’s coaching business making no money?

 

THE PROBLEM is, most coaches fail to be a financial success. To be a successfully self employed life coach, you cant simply be a good coach, you also have to know the key rules for making money as a life coach.

 

 

 

 

101 coaching techniques

Louise’s 5 Big Mistakes

 

Louise made 5 big mistakes when planning how to make money as a coach. Don’t fall for these obvious mistakes or you will end up following the same path as Louise and returning to a job you hate. Making money as a life coach is easier then most people think, but often a new coach will fall into the same  trap as Louise did.

 

Big Mistake 1 – Louise Set Her Hourly Rate Low

 

This may sound ridiculous! But the psychology behind this mistake has been proven a thousand times. People associate quality with value. The more you charge, the more you will be perceived as a quality coach and clients want to book sessions with coaches that they believe will be able to help them…quickly.   If you are not securing many client bookings or you charge under £50 per hour you need to up your rates.

 

Louise to increase her bookings decided to out cost other successful coaches by only charging £20 per session. You thought that by lowering her hourly rate by 50% of her cheapest competitor that she will steal their clients. In actual fact a client wanting to pay someone to make a change in their life isn’t looking for a bargain, they are looking for an expert and we are all conditioned to believe that an expert charges more.

 

ACTION – check other coaches in your area and niche and ensure that you charge at least midway between the most expensive and cheapest coach.

 

Big Mistake 2 – Louise Never Niched

 

Don’t offer a general coaching service, instead specialize, become a coaching niche, and be known as an expert. People listen to those seen as an authority, and clients will often book the coach who specializse in their problem.   It makes perfect sense – why pay the same money to a general coach who knows a little about everything when you can book a coach who is an expert in the field of your barrier?

 

To increase business Louise offered services for all areas of coaching; career, life, confidence, business, relationships, phobias, self-esteem, couples coaching, stop smoking sessions, make money, work-life balance, motivation, her list went and on. Potential cleinst only spend around 30 seconds viewing your website, they NEVER read all the text. To increase business, you are best specialising within a niche within a niche. This way when the client quickly reads your website pitch tey know within seconds that you can support them with their issue or barrier.

 

Niching also helps Google rank you higher for key words related to your niche – this is key for ranking high in the Google search engine (see – coaching business in a box for more information)

 

ACTION – Pick one niche and target your sales pages to this particular issue. When a visitor reads your website they should know within seconds what service you offer and how it wil benefit them

 

 

 

25 free coaching tools

Big Mistake 3 – Louise Only Made Money From Coaching

 

Its simply not enough to make money through your coaching service – the maths doesn’t work! Instead you need to generate a second income by doing nothing, making money while you sleep, creating self generating profits. This is the secret that successful coaches keep close to their chest. Use affiliate schemes such as The Coaching Business in a Box to generate money to pay your overheads while giving you a nice profit, as this leaves the money you generate through coaching as pure profit.

 

Louise only offered a paid coaching service on her website. Even a busy coach cant afford to only make money from coaching – if you follow this model and you become ill, or a client or two cancels you will start to lose money. A second income generated through affiliate schemes or e-products is key, as website users from around the world can purchase goods when your with paying clients, when you’re asleep or when you are on holiday.

 

ACTION – join an affiliate scheme such as the coaching business in a box and add affiliate links on ever page of your website and blog post to increase sales.

 

Big Mistake 4 – Louise Didn’t Offer Discounts For Bulk Sessions

 

Psychologist have found that the human mind automatically makes comparisons at a speeding rate. When a client looking to book a sessions see’s the cost per session they will automatically compare this to any “bulk offers” working out the amount of money they will save.   You see this all the time in supermarkets “buy 1 get 1 half price” This is a proven tactic that works.

 

Louise simply offered a one price per session. When the potential client wanted to book a session they simply though “I will book one session and if I like it I will book another” Without a discount for bulk sessions, rarely will a client book multiple sessions in one go. With a multiple session price you will increase session bookings, profit and you will have more sessions to support your client with.

 

ACTION – If you don’t already start to offer bulk discounts and watch as your bulk session purchases increases overnight.

 

Big Mistake 5 – Louise Lost a Third  Income Through Adsends

 

Another way to make money while you sleep is through Google Adsends. You may have seen these on the millions of websites you visit. Google will advertise products and business on other peoples websites.   Every-time a customer clicks on this advert (known as Google Pay Per Click) Google get paid – this is how Google makes their money. If you allow Google to advertise their pay per click on your website through Google Adsends you will receive a percentage of the money Google earn

 

Louise’s website did get visitors but rarely did they purchase a coaching session, mainly due to the reasons above. This is fine because their is money to be made from your website users even if they don’t need a coach. Google AdSense adverts will be targeted to that users preferences which increases the click through rate and with each click you earn more money.

 

ACTION – insert Google adsends into your website

coaching business in a box

 

Chris Delaney NLP Life Coach, Hypnotherapist and Career Advisor is available for booking for One to One Private Sessions, Group Training Sessions and Public Speaking Events

 google_plus_logo1

Other People Who Read This Article Also Read:

Chris Delaney Specialise in:

FREE Life Coaching Downloads

Sponsored Adverts

Train to Be a life Coach and Make Money as a part time or full time Coach

coaching business in a box

101 Life Coaching Tools and Techniques

101 coaching techniques

Chris Delaney NLP Life Coach, Hypnotherapist and Career Advisor is available for booking for One to One Private Sessions, Group Training Sessions and Public Speaking Events

Venues

DIDSBURY: 4 Birley Park, Didsbury, Manchester, M20 2TL

MANCHESTER: The Triangle, 37 Exchange Square, Manchester M4 3TR

E-MAIL: chrisdelaney7@gmail.com for more information

 

  • Hypnosis and Life Coaching for smoking in Didsbury
  • Hypnosis and Life Coaching for weight loss in Didsbury
  • Hypnosis and Life Coaching for fears and phobias in Didsbury
  • Hypnosis and Life Coaching for self esteem in Didsbury
  • Hypnosis and Life Coaching for anxiety in Didsbury
  • Hypnosis and Life Coaching for alcoholism in Didsbury
  • Hypnosis and Life Coaching for confidence in Didsbury
  • Hypnosis and Life Coaching for goals in Didsbury

Hypnotherapy and Life Coaching in Didsbury is easily located for people living in and around Stockport, Manchester, Tameside, Chorlton and Didsbury, as we are just off the M60

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