NLP Life Coaching and Hypnotherapy

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What Google Is Doing For Life Coaches

What Google Is Doing For Life Coaches

 

 

Everyone is familiar with Google search engines, but there is a lot more to Google, more then most life coaches realise.  There are many hidden Google gems, that will help you succeed as a life coach, simplifying your process from referral to the client session and  helping you to run a successful life coaching business.

 

All the Google gems I will share with you today are FREE. Also remember that Google works on a cloud bases allowing users to access email, calenders and documents on any device, and as you will read below this has many time saving benefits for the savvy coach.

 

101 coaching techniques

 Google Drive

 

For me one key feature of using Google for my coaching business is that everything I need to access is accessible under one sign-in. This is a massive time saver, in previous years I needed separate login accounts and passwords to access and upload videos on sites like Vimeo, to check my Microsoft e-mail, to access my calender, to create a new blog post, to create a slideshow presentation. I literally spent 2 hours a day logging in to a wide mix of useful apps. Time now spent marketing by business and coaching clients.

 

Google Drive is the cloud server that holds all your business requirements. On the drive you can access Docs, Spreadsheets, Power Point  Presentations and Photos on any device, anywhere in the world. But even better then that, Google Drive has some amazing features.

 

  • Sharing Docs. A key marketing technique is writing post for other websites as this increases your authority and boost hits to your website. Often you and the web owner will collaborate on the article to ensure the tone, topic and length is suitable for the web owners audience.  Using Google Drive you can share your docs with other users. This allows each user to edit the document live, rather then having to e-mail an attachment to make small amendments.

If required you can send a “read only” access to a user or invite multiple people to edit the document. You can see who has edited a document, have live chats with the articles contributors or ask for feedback.

  • Massive Amounts of Storage. Google gives you 15 G of FREE storage which is enough for most coaches, you can if required upgrade.

 

Google Analytics

 

Analytics is a great tool for a life coach. Ananlytics tracks data from your website including gender of the web user, country, duration on pages, their behavior (do view one or multiplier pages)  new or repeat visitors and even if the user is visiting via a smartphone or laptop…and so much more.

 

This allows the life coach to build up a detailed picture of their webpage users – your potential clients. You can use this detail to really target your website and coaching business to the potential clients who are visiting your page, increasing bookings.

 

All coaches need to increase client bookings and here is how Analytics can help

  • Identify which pages and links your visitors click the most. Google Analytics show you which are your most popular pages and links. You can also monitor the monitory value of pages. Once you identify the popular pages and you have, through analyzing the make-up of your users, identified the client type viewing your page, you can then tweak the page to increase bookings, helping you to build a successful business.

 

25 free coaching tools

 

 

Gmail

I really like gmail. Security is a big feature for all coaches, and Google takes security for the e-mail service seriously. You can add a Two-Step Authentication using your phone number. If a user tries to access gmail on a new computer, you will be alerted by phone – you even have to enter a pass code, which stops people with access to your password sneaking a peek at your mail.

 

There are many great features with gmail you can personalise your account, delete Google ads, easily unsubscribe from newsletters, set up filters, schedule e-mails, add labels (file e-mails in folders) and much more.

 

A key feature for the life coach is

  • Multiple Accounts. Google allows you to have multiple accounts (personal and business account) You can zinc accounts so they are accessible from one device, allowing you to check e-mails on the go.
  • Synced Contacts.  You can have your smartphone contacts synced automatically with your Google account, this saves time by maintaining Gmail contacts you simultaneously maintain your smartphone contacts. You can also merge contacts with various accounts, in effect you will only need to maintain the ‘Contacts’ on Gmail for your whole address book to be updated on your smartphone and tablet where you’ve signed-in with your ID.
  • Filters. Google now send your e-mails to either a primary, social or promotional tab. This is great as the promotional e-mails I receive don’t clog up my primary email tab (where potential clients e-mail me)

You can also divide your inbox into sections such that Unread mails, Starred mails, etc – Click Settings then Inbox, Priority Inbox Then divide the sections as Unread, Starred and “Save Changes”

coaching business in a box

 Google Calendar

 

Google calendar is a key tool for the life coach, helping you manage your clients appointments, networking events and conferences you are presenting at. With Google calendar you can events easily, by clicking on the date, time and agenda. Google will help you find the venue location through the interrogation of Google maps, even telling you the travel duration time.

Google will also send you a meeting reminder so you never forget an appointment. The calendar is also synced to your contacts and G+, this allows Google to import your contacts birthdays and Google hangout events that you have planned to attend.

 

A great tool for coaches is the invitation.

 

  • Invitation. as you set up a client booking in your calendar, Google will allow you to add your clients e-mail address, which results in the client receiving an event invitation with date, time, venue address ensuring that client bookings are always accurate. You can even do this through Google voice search making it easier and faster to add bookings to your calendar.

 

 

Google +

If you haven’t heard about Google social media page (current the fastest growing social media platform) then you need to look it up. Not only does G+ have many benefits it is also a great marketing tool for the savvy life coach.

As with all social media pages you can add content, links, videos and pictures, but with G+ your post can rank in search engines helping your SEO marketing.

G+ also links your G+ page with your YouTube channel increasing exposure to this ever-increasing platform (video marketing is on the increase and coaching need to build this into their marketing plan) On your profile you can add your business address (this can be linked in from your Google Map profile) bio and several links to your website(s)

 

Here is why all coaches should be on G+

  • Google+ Authorship. You may on some Google search results see the authors profile picture next the search result (this can often increase the click-through rate of the post) this is called Google Authorship. For a life coach who builds a brand based on themselves, authorship is a great tool for exposure
  • Communities. You can join or set up a life coaching community to share ideas, thoughts and post with other coaches or to interact online with potential clients (who use coaching communities to check what support they can access)
  • Eye Catching Post. You can create eye-catching post by using Bold or Italics; Italicize with underscores: _italics_, Strikethrough something with hypens: -correction-, Bold a word or phrase with astericks: *bold*

 

Google Hangouts

Google hangouts is a free tool on G+. In Google Hangouts you can create live videos that are upload live to your Youtube Channel. You can even use hangouts to create multi-user  conference calls.

We have talked previously about building your brand and how the life coach is the brand for a coaching business. Google handgouts allows your potential customers to get to know you, the type of coaching you specialize in and you can film live demonstrations, complete Q and A sessions and give free advice to build up your authority as a coach.

 

  • Your Shop Front Window. People book sessions with the coach they believe will be support them. Using hangouts or even Youtubes Webcam Capture  (you can edit videos on webcam capture before posting) allows your audience and potential client to meet you online. This better than any business card, online review or your website bio.

Videos can be added to G+ or easily integrated into your website. You can invite your communities or followers to attend the hangout and set a forthcoming hangout invitation. Your videos are added to youtube saving time marketing and they can rank in Google search results.

Chris Delaney NLP Life Coach, Hypnotherapist and Career Advisor is available for booking for One to One Private Sessions, Group Training Sessions and Public Speaking Events

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Other People Who Read This Article Also Read:

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FREE Life Coaching Downloads

25 Amazing Life Coaching Tools

101 Life Coaching Questions

FREE Personality Profile E-Book

Sponsored Adverts

Train to Be a life Coach and Make Money as a part time or full time Coach

coaching business in a box

101 Life Coaching Tools and Techniques

101 coaching techniques

Chris Delaney NLP Life Coach, Hypnotherapist and Career Advisor is available for booking for One to One Private Sessions, Group Training Sessions and Public Speaking Events

Venues

DIDSBURY: 4 Birley Park, Didsbury, Manchester, M20 2TL

MANCHESTER: The Triangle, 37 Exchange Square, Manchester M4 3TR

E-MAIL: chrisdelaney7@gmail.com for more information

 

Hypnosis and Life Coaching for smoking in Didsbury

Hypnosis and Life Coaching for weight loss in Didsbury

Hypnosis and Life Coaching for fears and phobias in Didsbury

Hypnosis and Life Coaching for self esteem in Didsbury

Hypnosis and Life Coaching for anxiety in Didsbury

Hypnosis and Life Coaching for alcoholism in Didsbury

Hypnosis and Life Coaching for confidence in Didsbury

Hypnosis and Life Coaching for goals in Didsbury

Hypnotherapy and Life Coaching in Didsbury is easily located for people living in and around Stockport, Manchester, Tameside, Chorlton and Didsbury, as we are just off the M60

How To Get Your First Paying Coaching Client

 

How To Get Your First Paying Coaching Client

 

 

 

Many coaches are passionate about helping others; they read the books, attend training sessions and practice what they preach. But only a percentage of coaches actually get paying clients coming to them for a coaching session.

 

 

So, how do you get your first paying coaching client? Today you will learn 3 ways to increase your chances of paid referrals.

 

 

101 coaching techniques

 

 

How To Get Your First Paying Coaching Client – The Voice

 

As a new coach you first need to master your coaching skills, as there is nothing worse then sitting in front of a paying customer thinking “what am I suppose to help this person?”

 

So many newbie coaches learn the 101 Coaching Tools or attend coaching workshops and then decide to accept customer referrals. First, take a step back. You have learnt the skills but next you need to become an unconsciously competent coach.

 

Practice, practice and practice. The best way to practice is NOT on friends and family but with people who want to be coached. The problem here is that many coach will think to offer their services for free to allow them the opportunity to practice.

 

When you offer free services you may get clients who are not really committed – you can offer free sessions to friends of friends or other coaches also wanting to practice, explaining that you are using the session to hone your skills.

 

But when you get to the stage where you want to coach a real client in a real coaching environment, the client looking for a free session is not always the best buy. As a new coach you want your techniques to work, to make a difference, as this will boost your confidence, experience and through reflection, allow you to develop your skills.

 

Paying clients, or clients who believe they are having a one off free session which is worth £X will be more committed. If they are willing to invest money in a coach they are keen to move their life forward.

 

This commitment on the clients part will quicken and maintain the distance travelled during the session. To offer free sessions to possible paying clients, use the voucher system.

 

You can advertise your coaching sessions as a paid service on your website but then offer a FREE one off voucher or a massive “90% discount – this month only!”

 

This way the clients you coach are willing, most likely they found your website while hunting for a paid service and most importantly, will want to be coached. As the client achieves their goals they will spread the word, and word of mouth is a key marketing system – you can even give them FREE vouchers to pass to their friends and family.

 

Once your confidence and skills have increased you can simply remove the vouchers/discount and continue with a paid service.

 

 

25 free coaching tools

 

 

How To Get Your First Paying Coaching Client – Google It!

 

When you are ready to become a paid coach the easiest and quickest way to get paying clients contacting you for a session is via Google.

 

9 out of 10 clients use the internet to search for coaches. Google searches come down to 2 key components – the organic search results (see below) or the Google Ads which are at the top and right hand side of each search page.

 

You can set up a Google Ad within 5 minutes. As we said in The Coaching Business in a Box, Google Ads is the quickest way to receive new referrals. The ad needs to be specific (what is your coaching niche?) and should state the cost per session, any discounts and what you coach people in.

 

Once clicked this ad takes clients directly to your conversion/sales page which should state in more detail, how you coach clients. Interested clients simply click the pay now button and you have your first paying client.

 

Sounds easy? It is!! The only downside is that each click on the advert cost you money – Google call this ‘pay per click’. If you have a niche advert with the cost per session recorded (designed to put clients who have a limited spend per session off, so they don’t click the ad) the you should receive 1 referral for every 10 clicks.

 

So if you charge £100 per session and each click cost you 50p (10 x 50p = £5) you make £95 per client.

coaching business in a box

 

How To Get Your First Paying Coaching Client – The Long Game

 

You may be decide not go gamble on a pay per click marketing campaign, and instead use the organic searches to increase your referrals. In the coaching business in the box we go into this in more detail, and explain some key short cuts by using tools such as Google Maps for free page on3e Google ranking.

 

On average the top 3 organic searches (the search results that are at the top of each Google page below the pay per click adverts) receive the most clicks and unlike the pay per click model, each click is FREE.

 

The problem here is that these organic search listings are in demand. To rank high on Google you have to follow these 3 key steps.

 

Step 1 – niche your coaching business. Make it easy for Google to understand your coaching business, website niche and location. This way when a customer searches “confidence coach in Manchester” Google will know that your website offers this service, helping Google to rank you high.

 

Step 2 – increase backlinks. Write blog post for other coaching websites (feel free to e-mail me a post to review for my site) on your niche topic. Add a bio and link to your site. The more links (a link if your website URL) your site receives from other similar coaching sites, the higher you will rank in Google and the higher you rank the more clicks you will receive

 

Step 3 – wait! It take ages, sometimes a couple of years to rank high enough to receive ongoing referrals which is why most coaches who brought The Coaching Business in a Box, use all 3 of these methods.

 

 

Chris Delaney NLP Life Coach, Hypnotherapist and Career Advisor is available for booking for One to One Private Sessions, Group Training Sessions and Public Speaking Events

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Other People Who Read This Article Also Read:

Chris Delaney Specialise in:

FREE Life Coaching Downloads

Sponsored Adverts

Train to Be a life Coach and Make Money as a part time or full time Coach

coaching business in a box

101 Life Coaching Tools and Techniques

101 coaching techniques

 

Chris Delaney NLP Life Coach, Hypnotherapist and Career Advisor is available for booking for One to One Private Sessions, Group Training Sessions and Public Speaking Events

Venues

DIDSBURY: 4 Birley Park, Didsbury, Manchester, M20 2TL

MANCHESTER: The Triangle, 37 Exchange Square, Manchester M4 3TR

E-MAIL: chrisdelaney7@gmail.com for more information

 

  • Hypnosis and Life Coaching for smoking in Didsbury
  • Hypnosis and Life Coaching for weight loss in Didsbury
  • Hypnosis and Life Coaching for fears and phobias in Didsbury
  • Hypnosis and Life Coaching for self esteem in Didsbury
  • Hypnosis and Life Coaching for anxiety in Didsbury
  • Hypnosis and Life Coaching for alcoholism in Didsbury
  • Hypnosis and Life Coaching for confidence in Didsbury
  • Hypnosis and Life Coaching for goals in Didsbury

Hypnotherapy and Life Coaching in Didsbury is easily located for people living in and around Stockport, Manchester, Tameside, Chorlton and Didsbury, as we are just off the M60

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